Print Outsourcing vs. In-House Printing: What is Best For Your Business?

If you haven’t yet read our 2017 blog that addressed the value of professional print outsourcing as opposed to in-house printing, we encourage you to do so. In it, we pointed out that print remains a vibrant and vital marketing resource today for a variety of reasons. The old saying a picture is worth a […]

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5 Popular Paid Online Advertising Strategies [Updated]

These days, you don’t need an insanely high dollar amount for your marketing and advertising budget to spread the word about your business. In fact, some businesses are able to achieve marketing success with lower budgets. Still, if you’re looking to allocate a little bit of money to online advertising, of course, you want to […]

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10 Undeniable Reasons Why You Need Digital Marketing [Updated]

Why invest in marketing? Each company will have different specific goals in mind, but almost all are trying to reach more consumers and convince them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. […]

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This is How to Create Viral Content

With as much content as there is floating around the World Wide Web these days, it’s no small feat to create share-worthy content that “goes viral.” If you maintain a blog on your website, then you may be wondering how to make your blog post go viral; after all, doing so could significantly increase traffic […]

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How GDPR Compliance is Going to Affect Your Digital Marketing [Infographic]

On May 25, 2018, the EU passed a series of regulations designed to offer greater protection for European consumers. These new rules impact how businesses can collect, use, and protect the data they gather from customers. These new regulations have caused panic for many across all industries, as brands wonder how they can effectively market […]

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Why Your Business Needs Call Tracking

Over 67 percent of marketers recognize that data-driven marketing improves the speed and accuracy of their objectives. It also has a dramatic impact on revenue. Brands that expect revenue increases are 2-2.5 times more likely to have consistent sales and marketing data. This is likely because brands that understand the impact of their efforts on […]

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The Impact of Having an SEO Branding Strategy

Competing for a high-ranking position on Google’s SERP can be a challenge. The digital ecosystem has expanded from a mere 130 exabytes back in 2005, and is expected to hit 40,000 by 2020. More than a billion websites also live online. This means that for nearly every business niche, multiple businesses will compete for the […]

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HTTP vs HTTPS: This is Why You Need to Make Sure Your Website is HTTPS Secure

Since 2014, Google has been pushing site owners towards HTTPS over HTTP. At the I/O Conference that year, Pierre Far had announced that the search engine giant wanted to convince people that “all communication should be secured by default.” Since the start of that initial conversation, HTTPS has become increasingly prominent across all websites, even […]

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Meet us at Fundraising Day in New York!

An estimated 85 percent of decision-makers say that attending trade shows saves them time and money when they need to evaluate vendors. At Ballantine, we always look for ways to better engage with our clients and prospects who want to find a new marketing partner. We will be setting up our display at Fundraising Day […]

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Houzz Marketing: This is Why Your Contracting Business Should Be on Houzz

As a contractor, you’ve likely got enough on your plate when it comes to managing your current projects, taking on new ones, and seeking out new clients. Still, putting some time and effort into your online presence and your digital marketing is a must if you really want your business to take off. For contracting […]

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