Understanding the Marketing Rule of 7

Seven times. That’s how many times, on average, a prospective customer or client needs to be exposed to your brand offer before they’ll really start to take notice (and, hopefully, take action). Why is the repetition of your message so important? Why can’t your prospective customers just realize what a great offer you have to […]

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Direct Mail Glossary – Print Terms That You Need to Know

Perhaps you’ve only experienced one aspect of the print industry previously, or maybe much of your company’s print and mailing needs have been handled by others. Still, it’s a good idea to familiarize yourself with how this important facet of business operates, as it will help you to better understand how your company works on […]

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5 Benefits of Digital Marketing for Manufacturers

In the world of manufacturing, having a sound digital marketing strategy is just as important as it is in any other industry. Specifically, successful digital marketing for manufacturing industry allows organizations of all sizes to connect with their customers in a meaningful way. At the same time, digital marketing for manufacturers doesn’t always come so […]

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3 Tips For Media Buyers to Avoid Ad Fraud

According to Emarketer, brands will spend more than $46 billion in programmatic advertising in the United States in 2018. Within just two years, they also estimate that 86.2 percent of all the ads displayed on digital channels will be purchased through this automated strategy. The popularity of programmatic advertising lies in its ability to help […]

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The Differences Between RGB, CMYK & Pantone® Colors [Infographic]

Never underestimate the power of color in marketing. Brightly colored print materials can make the difference between a sale and just another lead. Colors play a key role in branding, allowing you to build a more personal connection with customers. Print marketing color importance can’t be overstated; choose your colors carefully to fit the structure […]

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3 Awesome Insights on the Psychology of Social Media Sharing

Social media marketing is here to stay. More than 50 million small businesses use Facebook for their advertising, while millions more rely on Twitter, Instagram, LinkedIn, and other platforms. If you want to succeed in the age of social media, you need to understand what makes these networks so popular, and that starts by learning […]

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3 Reasons That You Need to Know the Importance of a Customer Mailing List

An accurate mailing list of current customers could be a goldmine for your company’s marketing department. Mailing lists provide leads for sales, focus groups for testing new products, and consumers to provide feedback on satisfaction. Lists should be updated regularly so they remain current and as effective as possible. Mailing lists may be lists of […]

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Answer Box Advantages: How To Get Into Featured Snippet On Google

Since it was first introduced in 2015, Google’s Answer Box has been the Holy Grail of marketing. Containing a brief snippet of text from one of the pages that comes up in certain search results, this box makes an instant impression on anyone who sees it. Marketers are constantly on the lookout for Google Answer […]

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Competitor Research With Facebook: Understanding The New Facebook Ad Feature Benefits

Knowledge is power, and that’s as true in advertising as with any other business activity. So it’s little wonder why modern firms devote so much effort to competitor research. By getting a sense of how other companies in your industry are promoting themselves, you can design a strategy to counter their publicity and capture their […]

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Three Reasons You Should Consider Video Marketing Mailers [Infographic]

The video mailer card always delights and surprises recipients. If you are not familiar with video mailers,  they are innovative and engaging tools that are one of the newest ways to make a strong impression on potential clients. Once you see them in action, it’s easy to see why these marketing mailers can give you […]

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