SEO Trends in 2018

SEO—15 or 20 years ago, these were simply three random letters of the alphabet. Today, they’ve combined to produce some of the most powerful and imperative marketing the world has ever known. How did it happen? SEO stands for search engine optimization. In short, it’s a […]

The post SEO Trends in 2018   appeared first on Ballantine.

from Ballantine https://www.ballantine.com/seo-trends-2018/
Source: https://ballantinecom.tumblr.com/post/168748335740

Here Are The Top 5 Website Conversion Rate Secrets for the New Year

Is increasing your website conversion rates is one of your company’s New Year’s resolutions? It should be. When combined with robust search engine optimization, increasing your conversion rate will help take your business to the next level. Here at Ballantine, we have been helping our clients […]

The post Here Are The Top 5 Website Conversion Rate Secrets for the New Year appeared first on Ballantine.

from Ballantine https://www.ballantine.com/top-5-website-conversion-rate-secrets-new-year/
Source: https://ballantinecom.tumblr.com/post/168502046925

3 PPC Strategies and Trends You Need To Know About In 2018

PPC strategies evolve at an extremely rapid pace, but it pays to keep up. The secret to standing above the competition often depends upon understanding the latest PPC advertising innovations. Here’s our roundup of coming online trends and PPC strategies you can use to succeed. The […]

The post 3 PPC Strategies and Trends You Need To Know About In 2018 appeared first on Ballantine.

from Ballantine https://www.ballantine.com/3-ppc-strategies-trends-need-know-2018/
Source: https://ballantinecom.tumblr.com/post/168255520585

The Interesting Innovations in Direct Mail [Infographic]

Innovations in Direct Mail Direct mail is one of the oldest forms of marketing out there. Besides good old-fashioned word of mouth, direct mail has been helping companies advertise their services throughout the ages. Naturally, as time has ticked by, direct mail finishes have evolved. This […]

The post The Interesting Innovations in Direct Mail [Infographic] appeared first on Ballantine.

from Ballantine https://www.ballantine.com/the-interesting-innovations-in-direct-mail-infographic/
Source: https://ballantinecom.tumblr.com/post/167989208585

Your Guide to Automated Direct Mail Best Practices

Customers today interact with brands across a wide variety of preferred platforms. They engage with them actively on social media, read emails, and also flip through their mail to find information about business openings and the latest sales. Marketing automation can be an important part of […]

The post Your Guide to Automated Direct Mail Best Practices appeared first on Ballantine.

from Ballantine https://www.ballantine.com/your-guide-to-automated-direct-mail-best-practices/
Source: https://ballantinecom.tumblr.com/post/167734773920

How to Create the Best Digital Marketing Campaigns

Like most annual New Year’s resolutions, creating the best holiday marketing plan can get lost in the fast pace and immense distraction that busy holidays bring. Your solution: get started now–with inspiration from the best digital marketing campaigns, tactics, and email marketing campaigns seen this year. […]

The post How to Create the Best Digital Marketing Campaigns appeared first on Ballantine.

from Ballantine https://www.ballantine.com/how-to-create-the-best-digital-marketing-campaigns/
Source: https://ballantinecom.tumblr.com/post/167519480290

How to Create Impactful Holiday Direct Mail [Infographic]

Over $1 trillion dollars is spent by consumers on the holidays. People view the season as a fantastic time to give gifts, which means that brands have the chance to boost the end of year sales and make sure that their fourth quarter ends strongly. Creating […]

The post How to Create Impactful Holiday Direct Mail [Infographic] appeared first on Ballantine.

from Ballantine https://www.ballantine.com/how-to-create-impactful-holiday-direct-mail-infographic/
Source: https://ballantinecom.tumblr.com/post/167244801765

What Is a Chatbot And How Can It Benefit My Business?

Chatbots have quickly become a hot topic of conversation as major companies like Facebook have begun to adopt them. They have also become increasingly prevalent across a variety of ‘personal assistant’ devices, such as the talk chatbot entities that live in the Amazon Echo, Google, Microsoft, […]

The post What Is a Chatbot And How Can It Benefit My Business? appeared first on Ballantine.

from Ballantine https://www.ballantine.com/chatbot-can-benefit-business/
Source: https://ballantinecom.tumblr.com/post/167087435110

Everything you need to know about USPS Informed Delivery

Direct mail offers brands a consistent and effective means of contacting customers. Mailings have been shown to offer customers a higher degree of personalization than they receive from other marketing options: 69 percent say that they view mail as being more personal than the internet. The […]

The post Everything you need to know about USPS Informed Delivery   appeared first on Ballantine.

from Ballantine https://www.ballantine.com/everything-need-know-usps-informed-delivery/
Source: https://ballantinecom.tumblr.com/post/167023661475

The Anatomy of a Great Email [Infographic]

Money spent on email marketing can provide you with a great ROI if your email marketing is executed correctly. Considering that 91 percent of people check their emails at least once per day, it quickly becomes clear why email marketing can be such an effective means […]

The post The Anatomy of a Great Email [Infographic] appeared first on Ballantine.

from Ballantine https://www.ballantine.com/the-anatomy-of-a-great-email-infographic/
Source: https://ballantinecom.tumblr.com/post/166814482950