5 Reasons Your Website Needs Professional Video

According to a recent Cisco study, video is anticipated to represent more than 80% of all Web traffic by the year 2019. With this in mind, it’s possible that your website could be falling behind the curve if it doesn’t feature quality, engaging video. At the same time, creating your own video content can be […]

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Examining Google’s New Search Engine Algorithm Update

Every second, there are more than 40,000 searches on Google, which makes this engine one of the most important sources of information on the planet. Little wonder that modern marketers overwhelmingly focus on SEO or the art of raising their search ranks. The more effective a company is at leading in search results, the greater […]

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This Is What You Can Expect To See In Color Design This Summer [Infographic]

The human brain processes visuals 60,000 times faster than text. What people see in images allows them to make associations faster than even the most engaging written content. Images, therefore, can have a tremendous impact on prospective customers. They can influence buying decisions and help people create certain associations with brands. As trends emerge throughout […]

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Vying For Visibility: Your Guide To Building Brand Awareness Online

When it comes to advertising, half the battle is getting noticed. Only once consumers know who you are and what you sell can you market your products to them. Given that 3.5 billion online searches are conducted every day, there’s no better place to build visibility than the Internet. The following strategies will help you […]

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Postal Prudence: The Benefits Of Commingling For Direct Mail Services

As any company using direct mail marketing will know, postal rates can make or break your operation. When the US Postal Service raises its prices, the cost of advertising goes up. The more people you market to and the more spread-out they are, the harder it is to swallow this cost increase, leading many companies […]

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Optimal Outsourcing: 4 Key Benefits Of Managed Print Solutions

In the modern market, remote services reign supreme. Advances in cloud computing and online communication are making it easier and easier to coordinate service over vast distances. As a result, companies are performing fewer of their operations in-house, turning instead to remotely managed service providers. Few operations have been more profoundly transformed by this switch […]

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10 Proven Strategies For Online Marketing

If one thing is always true in business, it’s that the market is constantly in flux. Technologies and strategies that are cutting-edge one day may be behind the times the next, and businesses must adapt to survive. This is particularly true of the Internet, where both new technologies and changing consumer trends are felt instantly […]

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Direct Mail Tips for the Travel and Hospitality Industries

While it may seem that the majority of today’s marketing is focused online, the truth is that direct marketing is still a great way to set your brand apart and provide your potential customers with something real and tangible. This is especially true in the travel hospitality industry, where the online market is already over-saturated […]

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Top Website Design Trends for 2018

Is it time to apply the adage “New Year, New You” to your website? When it comes to websites, 2018 is looking to be a year of innovative, even quirky, designs with more than a little disregard for previously adhered to rules. If website design or redesign is on your agenda this year, these new […]

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Must-Know Digital Marketing Tips for Nonprofits

Staying ahead of the ever-changing digital marketing landscape can be a challenge if you’re not sure what to look for and don’t have the funds to hire an in-house social media specialist. Facebook and other social media platforms are continually updating their algorithms and policies. Before you know it, your top digital marketing strategy no […]

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