Using Custom Window Envelopes to Get a Better Response Rate

Curiosity. It’s why we buy “mystery boxes” or “grab bags”, why kids love piñatas so much and why we wrap presents for birthdays and holidays. For marketers, one of the best things you can do to move a prospect a step further into your funnel is to pique their interest or trigger their curiosity. We […]

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The Evolution of PPC

Pay per click advertising, also known as PPC, can be a powerful tool for any business. According to Google’s internal research, brands earn an average of $2 for every $1 they spend in AdWords. As the internet has become an increasingly prevalent feature of people’s daily lives, the ads have also become more sophisticated. They have […]

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Finding The Best Supporter Cards For Your Needs

Whether you’re raising money for schools, civic groups, charitable causes, or any other organization or initiative, you want to get the most bang for your buck. Supporter cards are a great way to raise money while offering something concrete to supporters that makes them feel proud to be apart of your organization as a donor. […]

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3 On-Page Optimization Wins for Better SEO

Do you have a sound SEO strategy for your website? If not, then there’s a good chance your site’s SEO rankings are suffering. And unfortunately, when your site doesn’t rank within the first page of the search engine results, there’s a 75% chance that you won’t reach your target audience at all; that’s because 75% […]

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How to Maximize Your Instagram Marketing

Instagram has an estimated 800 million monthly active users, making it a fantastic platform for those who want to reach their prospects through a visual channel. Learning how to market on Instagram can help you captivate these users and bring more people into your sales funnel. Here is what you should know about Instagram marketing. […]

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Why You Can’t Miss The Next TEDx “Passion” Event

Greetings from Asbury Park, NJ! That’s not just a Bruce Springsteen album; it’s a standing invitation to everyone with an interest in Ideas Worth Spreading. The people of Asbury Park have long sought to spread good ideas, which is why TEDx chooses the town as the site of its largest event on the East Coast. […]

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Finding Mailing Lists for Direct Mail: What You Need to Know

There is no denying the power of a well-executed direct mail campaign. Even in today’s increasingly digitized world, studies find that about 50% of consumers still prefer to receive direct mail than digital mail—so if your organization doesn’t currently have a print marketing campaign in place, now is the time to get one started. It’s […]

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3 Tips for Making Your Direct Mail Look High-End on a Budget

Direct mail marketing can be extremely effective for businesses of all sizes and industries, but for businesses on a budget, recent increases in postage rates and printing costs can make achieving a high-end look difficult. At the same time, sending out direct mail postcards and other materials that have a high-end, luxurious look and feel […]

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2018 Guide to Social Media and Search Engine [Stats and Demographics]

Customers today are digital. Google processes over 3.5 billion queries per day. In 2017, Statista reported that 81 percent of people in the United States had a social media profile, a 5 percent increase over 2016. Never before has there been a means to reach such an incredible percentage of your customers. According to Nielsen, […]

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This is How SEO Voice Search is Affecting Your Business

The story of SEO is one of new technologies. As Apple, Microsoft, and other tech companies develop new digital tools for users to search with, Google and other search engines must change the way they rank searches. New developments in search ranking, in turn, influence the devices and software consumers want, forcing tech companies to […]

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